8th Wall enables augmented reality development for every smartphone… but it has still to improve

Some days ago I stumbled upon a Linkedin post by the XR writer and consultant Charlie Fink, where he told that every AR developer should know a company called 8th Wall because it can become disruptive in the field. 99% of the times, reading posts of this kind, I immediately say “a-ha” and continue scrolling, […]

What is Google ARCore and how to get started with it

Google has decided to answer to all the hype Apple was having with ARKit releasing its own augmented reality framework, called ARCore. This is the third time a major company is announcing an augmented reality framework. The first has been Facebook, with its Facebook Camera; then came Apple with ARKit and now there is Google, […]

Magic Xperience and the magic of AR chocolate

On Saturday I went to a confectionery next my house to buy some sweet stuff… it’s a classical Italian pastry shop: little, owned by a family, traditional and with super-tasty stuff all over the place. Sometimes it’s just relaxing to stay in such old-school places, smell the scent of food and forget all the *R […]